Hiland Dairy Launches New Multi-Paks

FOR IMMEDIATE RELEASE:
CONTACT: Sarah Lake, Envoy, Inc. 402-558-0637

Hiland Dairy Milk Multi-Paks - Offered for the First Time Ever!

SPRINGFIELD, Mo. – August 8, 2008 – Hiland Dairy, a savvy innovator in the dairy industry, announced the launch of its new Multi-Paks. Hiland Dairy’s Multi-Paks are one of the first to offer milk in multiple, single serving packaging. The new Hiland Dairy Multi-Paks will be available in 2% white or whole chocolate milk.

Families are getting smaller, so Hiland Dairy has responded to consumer demand by offering these Multi-Paks in smaller sizes and counts: they are available as six packs in both 9- and 16-ounce sizes. Similar to the price of bottled water, Hiland Dairy’s Multi-Paks gives you a thirst-quenching, nutrient-packed treat.

The convenience of the Multi-Pak offers a healthy alternative to soda, appealing for soccer moms as a single-serve product, multi-packed in team-size quantities and ready to go from the fridge to the car for easy on-the-road snacking - perfect for the sports team, lunch boxes and picnics. Just in time for back to school, shoppers will be able to find Hiland Dairy Multi-Paks at selected grocery outlets where Hiland Dairy products are sold.

Most Americans aren’t drinking enough milk, and by not doing so, they’re missing out on nine essential nutrients, including calcium and vitamin D needed for a healthy body. The new Hiland Multi-Paks are a great way to get these essential nutrients in either white or kid-friendly chocolate milk. Additionally, the single serve container makes it easy to take the milk with you to school or the office.

Visit www.hilanddairy.com August 11 through September 14 to nominate your team or organization for the “Pick of the Pak” contest. Tell us why your team or organization should be the “Pick of the Pak.” A randomly selected entry will be chosen to win a Multi-Pak party with treats for the entire team!