Hiland Dairy Extends Ice-Cream Line with New Homestyle Churn

FOR IMMEDIATE RELEASE:
CONTACT: Sarah Lake, Envoy, Inc. 402-558-0637

Favorite flavors now have half the fat and fewer calories than regular ice cream

SPRINGFIELD, Mo. – June 2, 2008 – Hiland Dairy, an innovator in the dairy industry, announced today the launch of its new Homestyle Churn ice-cream line.

“Consumers have told us that they want all the goodness of Hiland Dairy ice cream, but with less fat and calories,” said Ted Barlows, Hiland Dairy General Sales Manager. “Updating our low fat and nonfat product line up with new Homestyle Churn ice cream is one way we strive to illustrate our responsiveness to consumer demand.”

The ice cream is produced with new ingredient technology that produces a smooth and creamy texture. This eliminates the need for additional milkfat in the ice cream to prevent the formation of ice crystals. (Ice crystals cause ice cream to develop an unfavorable grainy texture.)

Hiland Dairy ice-cream lovers can now enjoy their favorite dairy treat with half the fat and fewer calories and sugar of regular ice cream – but still indulge in rich taste and texture. Flavors available in Homestyle Churn include:

  • Vanilla
  • Real Butter Pecan
  • Mint Chocolate Chip
  • Light Chocolate Chip
  • Light Very Vanilla
  • Light Chocolate
  • Light Grande Choc-O-Latte
  • Light Blue Ribbon Coconut Crème Cake
  • Light Old Fashioned Oatmeal Raisin Cookie
  • Light After Dinner Crème De Menthe

Just in time for June Dairy Month, shoppers will be able to find Hiland Dairy Churn-Style Ice Cream in freezers June 2, wherever Hiland Dairy products are sold.

For more information, visit www.hilanddairy.com.